Our objective was to establish White Powder as a premium brand in the Georgian market as a distinctive beverage and a healthier, lighter, and more flavorful alternative to beer. Customers were introduced to the brand as a synonym for fun and events, parties, and celebrations. A fundamental quality of White Powder is that it is a brand that is young, adventurous, and full of new experiences. It is suitable for social gatherings, parties, entertaining, and outdoor activities.